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Théâtre de Monéteau

Art Direction — Graphic Design — Signage

Within the context of the construction of a cultural space in Monéteau, WIPdesign was commissioned by the town to create the signage for this new public space. Inspired by the facade of the building, composed of round reflectors catching the light of the town surrounding it, the signage is made up of the buttons from the town’s own inhabitants, each one with its own unique story. These buttons were collected by means of a “button collection” carried out by the school children. The signage, vibrant and full of life, has become a collective endeavour and embodies the spirit of the local community.

Studio WIPbrands
Creative Director Sean Habig
Architecte Romain Viault
Image credits WIPbrands

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 Buttons  Welcome signage and theatre entrance doors use round silver buttons, from smooth to decorative, which were manually attached to the oak panels using plastic ties.

Buttons

Welcome signage and theatre entrance doors use round silver buttons, from smooth to decorative, which were manually attached to the oak panels using plastic ties.

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 Bolts  External wayfinding signage using metal bolts that are attached to the cement cladding for a permanent and durable solution.

Bolts

External wayfinding signage using metal bolts that are attached to the cement cladding for a permanent and durable solution.

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 Peepholes  The actors changing room numbers use actual functioning peep-holes, creating a tongue-in-cheek reference to celebrity, stardom and the curious paparazzi.

Peepholes

The actors changing room numbers use actual functioning peep-holes, creating a tongue-in-cheek reference to celebrity, stardom and the curious paparazzi.

 LEDs & reflectors  LEDs, which light up the row letters of the retractable concert hall staircase, and bicycle reflectors, as used on the facade, complete the circular-themed signage system.

LEDs & reflectors

LEDs, which light up the row letters of the retractable concert hall staircase, and bicycle reflectors, as used on the facade, complete the circular-themed signage system.

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 Screen Printing  The secondary interior signage has been screen-printed onto the walls and doors in the typeface chosen for the identity.

Screen Printing

The secondary interior signage has been screen-printed onto the walls and doors in the typeface chosen for the identity.

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