Mathieu-Hoppenot-Pet-Food-Dalmatian.jpg

Pet Food

Art Direction — Branding — Packaging

I brought my help to a large distribution brand to define 3 new pet food brands in 3 well-differentiated price ranges.

From logo's conception to the packaging's execution, We designed 3 coherent and distinct brand universes, taking into account the constraints and the specificities of each of its brands.

Studio WIPbrands
Creative Director Sean Habig
Image credits WIPbrands

 Ekuel  Ekuel is an entry-level dog food brand. The bright orange color, the typographical choices and the illustrative style infuse the brand with positive energy and unfailing visibility.

Ekuel

Ekuel is an entry-level dog food brand. The bright orange color, the typographical choices and the illustrative style infuse the brand with positive energy and unfailing visibility.

WIPbrands-Pet-Food-Ekuel-Logo-Mathieu-Hoppenot.jpg
WIPbrands-Pet-Food-Ekuel-Pack-Mathieu-Hoppenot.jpg
 Feedeez  Feedeez is a premium brand of food for all pets. We had to create an identity that conveys the joyous, smiling and accessible values f the brand with a marked and colorful segmentation.

Feedeez

Feedeez is a premium brand of food for all pets. We had to create an identity that conveys the joyous, smiling and accessible values f the brand with a marked and colorful segmentation.

WIPbrands-Pet-Food-Feedeez-Collection-Mathieu-Hoppenot.jpg
WIPbrands-Pet-Food-Feedeez-Icons-Mathieu-Hoppenot.jpg
 Origéa  Origéa is an ultra premium brand for the most demanding dogs and cats. This was to represent the origin of the recipes, highlighting the authenticity of the French terroir.

Origéa

Origéa is an ultra premium brand for the most demanding dogs and cats. This was to represent the origin of the recipes, highlighting the authenticity of the French terroir.

WIPbrands-Pet-Food-Origea-Logo-Mathieu-Hoppenot.jpg
WIPbrands-Pet-Food-Origea-Pack-Mathieu-Hoppenot.jpg
 Pet Care

Pet Care

WIPbrands-Pet-Food-Inwa-Mathieu-Hoppenot.jpg
WIPbrands-Pet-Food-Smooz-Mathieu-Hoppenot.jpg